Dubai World Expo 2020

Dubai, United Arab Emirates

Expo 2020 Dubai creates a platform for global innovation, creativity, and collaboration.

The Dubai Expo is to showcase the fundamental issues of our time: opportunity, mobility, and sustainability.  The United States’ pavilion chose the theme: “What Moves You? The Spirit of Mobility.”

Fentress Architect was selected by the US State Department.  The design emphasizes the power and diversity of American culture.  It also emphasizes technological innovation in mobility and commercial opportunity throughout the United States. The circular form of the structure serves to evoke a sensation of movement, making visitors feel like the building itself is motion. The main attraction of the pavilion features an immersive experience of Virgin’s Hyperloop One. A winding pathway guides visitors throughout three floors of exhibition as they experience the thrill of American firsts: past, present, and future.

The team behind the US Pavilion includes architecture, experiential, communications, public diplomacy, academic, financial management, and fundraising firms who united to fund, design, build, operate, and ultimately decommission the project.